Surprisingly, it only accounts for about 40% of great ideas. When I first started this research, I was expecting this path to be the way that all great startups found their ideas.
Airtable slack how to#
You’ll hear a lot more about how to do this, and what this looks and feels like, below.
Takeaway: Find an idea that solves a problem that is important, underserved, and that you’re excited about. Go for an idea that you really care about, because even if it doesn’t work, you’ll still learn from it and you’ll still have one.” - Dylan Field, co-founder and CEO of Figma, via Elad Gil
Don’t just go for an idea because it’s kind of working. It won’t feel good and you’ll be hating life. If you are, let’s say, three to four years in on an idea that you hate, you’re just going to burn out and you’re going to quit. The more important thing, actually, is to find something that you are personally passionate about, because any good company takes a long time to build. It’s kind of the weird part, especially if you’re searching for one it feels like it’s not the case, but there are so many different markets that are underserved. “There are actually a lot of good ideas out there. This advice from Dylan Field, co-founder of Figma, captures the sentiment perfectly: įinally, the problem needs to be something you are willing to spend many years of your life solving. Let’s get started with step one: coming up with a great idea.Ī huge thank-you to Akshay Kothari (COO of Notion), Ali Ghodsi (CEO of Databricks), Barry McCardel (CEO of Hex), Boris Jabes (CEO of Census), Calvin French-Owen (co-founder of Segment), Cameron Adams (co-founder and CPO of Canva), Christina Cacioppo (CEO of Vanta), David Hsu (CEO of Retool), Eilon Reshef (CPO of Gong), Eric Glyman (CEO of Ramp), Guy Podjarny (CEO of Snyk), Jori Lallo (co-founder of Linear), Julianna Lamb and Reed McGinley-Stempel (co-founders of Stytch), Mathilde Collin (CEO of Front), Rick Song (CEO of Persona), Rujul Zaparde and Lu Cheng (co-founders of Zip), Ryan Glasgow (CEO of Sprig), Shahed Khan (co-founder of Loom), Shishir Mehrotra (CEO of Coda), Sho Kuwamoto (VP of Product of Figma), Spenser Skates (co-founder and CEO of Amplitude), and Tomer London (co-founder and CPO of Gusto) for contributing to this series. And remember: following these steps (or any steps!) won’t guarantee success. I’m excited to hear what you think and evolve this work further.
Airtable slack series#
This series should probably be a book, but instead I’m sharing it with you all here. ~40% of startups pivoted at least once before landing on their winning idea-oftentimes more than once.Ĭold outbound works-it’s the second most common way to get your early customers. Notion, Figma, Airtable, Miro, Slack, Coda) took two to four years of wandering in the dark before they found something that worked.įounders spoke to a median of 30 potential customers to validate their idea before committing. Most B2B startup ideas did not come from the founder feeling the pain at their last gig (though many did).Įvery prosumer product (e.g. The majority of founders had no special skill or background in the problem space they went after. Here’s a peek at a few of the more surprising takeaways: You’ll find never-before-shared stories, surprising lessons, and, as usual-a ton of tactical and actionable advice you can use to grow your own product today.
Part 6: How, and when, to hire your early team Part 4 : How to find and win your first 10 customers Part 1: How to come up with a great B2B startup idea ← This post
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